The Ride Of A Lifetime: Lessons In Creative Leadership From 15 Years As CEO Of The Walt Disney Company – Robert Iger
The story of life at the top of Disney is a thoughtful tale of surviving disruption. ― Financial Times
Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019
Nurturing creativity is less a skill than an art―especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened. ― Stephen Spielberg
The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger’s book works as an argument for the importance of emotional intelligence in business. ― New Statesman
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A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.
In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company’s history. “I knew there was nothing to be gained from arguing over the past,” Iger writes. “The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go.” It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger–think global–and turn Disney into a stronger brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.
Now, he’s sharing the lessons he’s learned while running Disney and leading its 200,000 employees–taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth.
“Over the past fourteen years, I think I’ve learned so much about what real leadership is,” Iger writes. “But I couldn’t have articulated all of this until I lived it. You can’t fake it–and that’s one of the key lessons in this book.”
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