Indian Millennials : Who are they, really – A.M. Gautam

Description

Did you know that “carbon footprint” was a concept invented by a petroleum company? How is that invention related to our anxiety about environmental degradation? What do religion and spirituality mean for a young Indian? What is the overlap between “cringe” content and caste? Why are we so afraid of food? How does social media affect language? What are the Love Laws that govern millennial romance?

With these and many other curiosities, this book explores the question at its core: Who are the Indian Millennials, really?

Discover the wit, contradictions, and voices shaping a generation. Dive into the definitive portrait of India’s most talked-about generation with A. M. Gautam, as he unpacks the hopes, anxieties, and cultural quirks of those born between 1981 and 1996, blending sharp analysis with original, witty, and fun takes on everything from technology and politics to food, body image, and spirituality.

In this eye-opening book, A. M. Gautam (a millennial himself ) travels across the country, meeting millennials in small towns and big cities, to provide a fascinating account of one of the most distinctive generations of our time. Gautam’s writing is lively, grounded in extensive research, and features exclusive interviews with Krish Ashok, Professor G. N. Devy, Ruskin Bond, Michiel Baas, and other leading thinkers.

Get an unfiltered look at the contradictions and challenges faced by Indian millennials—job insecurity, political disillusionment, the digital revolution, and more—without losing sight of their resilience, creativity, and humor. Perfect for readers of Snigdha Poonam’s Dreamers and Ramachandra Guha’s India After Gandhi, or anyone curious about the real India behind the headlines.