Digital Supermarketwala : Secrets To Winning Consumer India Through Aisles and Apps – Damodar Mall, Harsh Mall

Description

More than a decade after the bestselling Supermarketwala, Damodar Mall returns, this time with co-author Harsh Mall, to look at how Indians shop now. Online platforms, neighbourhood kiranas, supermarkets, social media and AI are blending together and changing consumer behaviour.

The book asks why kirana stores remain strong despite quick commerce, what platforms such as JioMart, DMart Ready, Meesho and Amazon reveal about Indian shoppers, how online and offline retail will compete and cooperate, and how AI may change shopping. Damodar Mall helped build DMart and leads at Reliance Retail. Harsh Mall is a marketing and customer-insights specialist. Through stories, frameworks and case studies, they offer a guide for entrepreneurs, marketers and retailers.