Tiny Habits : Why starting small makes lasting change easy – BJ Fogg

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When times are hard, make change easy. Forget exhausting fitness fads. Forget resolutions that last for a few weeks. Forget all the guilt and frustration. Even when life gets tricky, creating the habits you want is much easier than you think.

Based on twenty years’ research and used by over 60,000 people, BJ Fogg’s Tiny Habits method reveals that the key to changing behaviour is the opposite of what you’ve always been told. It isn’t about willpower: it’s about starting small, and making it feel good.

About the Author

BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world.


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