The Choice Factory – Richard Shotton
₹599.00
Out of stock
Description
“By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research”–Back cover.
Additional information
| Weight | 0.49 kg |
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