Spark : Stories And Insights From India’s Public Relations Pioneers – Edited by Amith Prabhu, Sarika Chavan

Description

Twenty-four profiles and perspectives from the pioneers of the Indian PR industry.
Sunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth.

Everyone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today.
In Spark: Stories and Insights from India’s Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiled the profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success.
A must-read for every PR professional and enthusiast.