Marketing Mixology : Four essential ingredients for marketing Success – Ambi Parameswaran

350.00

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SKU: 9789360453220 Categories: , , , Tags: ,
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Description

CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.
Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive—understanding consumers, brand building, negotiation and selling, and communication—offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.
Master the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.

Additional information

Weight0.49 kg

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