India Street Littering : A Journey through typographic craft and culture – Pooja Saxena

Description

India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards in a riot of languages, styles, materials, and colours, spanning decades of design history. So far, this enviable living typographic archive has survived on the fringes. And as digital printing technologies become more popular, we risk losing its handmade, creative essence. That’s where this book comes in.

ABOUT THE AUTHOR

Pooja Saxena is an award-winning typeface designer, lettering artist and typographer from India. Through her practice Matra Type, she focuses on designing for Indic scripts, and studying the country’s emerging typographic visual languages.

For over a decade, Pooja has been photographing, geo-tagging, and annotating public lettering to build India Street Lettering, a vast online archive that celebrates the linguistic diversity, historical curiosities, and artistic expression that thrive in the country’s urban spaces. She also guides design enthusiasts on type walks through New Delhi and Bangalore, leads workshops and exhibitions, and publishes zines that bring together stories and photographs from her documentation. Her years-long experience and work on this project is the backbone of INDIA STREET LETTERING, the book!