Marketing Mixology : Four essential ingredients for marketing Success – Ambi Parameswaran

Description

CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING.
Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive—understanding consumers, brand building, negotiation and selling, and communication—offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers.
Master the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.