I’m not a numbers person : How to Make good decisions in a data-rich world – Dr Selena Fisk

Description

How often have you heard it said, or even said yourself, ‘I’m not a numbers person?’ Well, Dr Selena Fisk believes we no longer have a choice. Data is everywhere. Smart watches track our steps and heart rate, social media platforms recommend people we might know and products we might like, and map applications suggest when we should leave home depending on the traffic.

When you get off the phone to a customer service representative, you are asked to take a survey. Why? Because the data from the survey drives business decisions. Numbers are all around us and can help us make better decisions.

The good news is that anyone can become a numbers person. I’m Not a Numbers Person shows you how to collect data in your working life, how to interpret it, present it visually and understand the story that it tells. These stories will be powerful for decision-making and for driving growth and productivity in your organisation.

Whether you’re a solopreneur, a small business owner, an emerging leader, or in an executive leadership role, this book is a must-have guide to understanding data and making better decisions in the 21st century.