Digital Marketing for Non-Marketers: An Irreverant Guide – Harish Vasudevan

Description

A BEGINNER-FRIENDLY GUIDE TO DIGITAL MARKETING, PACKED WITH CLARITY AND HUMOUR.
Strategy, analytics, algorithms, SEO, budgeting, email lists … terms that we’ve all heard, but what do they actually mean?
In this digital age, you need to be visible, shareable and searchable online to build a successful brand. And your gateway to this world is digital marketing, a world full of jargon and technical details, which make it a formidable foe to the layperson.
Accomplished marketing strategist Harish Vasudevan brings his years of experience to the table with Digital Marketing for Non-Marketers, offering practical steps, easy-to-follow explanations and smart advice. From ranking on Google to retaining customers, this book equips you to navigate this dynamic world. Whether you want to sell your latest idea, identify the subtle nudges that motivate your purchases or just understand the twenty- year-old intern throwing technical terms at you, this is the book for you.
You don’t always need an MBA or a marketing team. You just need the right guide.