What’s Your Story (The Essential Business Storytelling Handbook) – Adri Bruckner, Anjana Menon, Marybeth Sandell

Description

Are you trying to build your profile as a leader?

Are you using social media to your advantage?

Is your communication jargon-free?

When do you choose to produce a video or a podcast?

Does your message come through loud and clear?

What’s the future of storytelling, and are you prepared for it?

In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.Be authentic, be authoritative and be heard!