The Work Smarter Guide to Marketing : Better Marketing Without the Bulsh*t – Mark Palmer

Description

Whether you’re promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You’ll learn how to connect with your audience by understanding what they want and positioning your brand meaningfully. Through this book, you’ll gain tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter – not harder.
From avoiding jargon traps to staying customer-focused, this book provides insights that you can apply immediately, whatever your marketing challenge. It’s a fresh perspective for a cluttered field, focusing on clarity, simplicity and real results.